We were given a cheap lighter made in China and were tasked to brand it. It didn’t have packaging or a name (other than the name of the manufacturer) so our brand had to start from the begining.
The name “Vlint” was chosen as it’s the old middle dutch word for “Flint”. Our target audience were young adults- we wanted a lighter that could be trendy and popular outside of the smoking crowd.
After many iterations, we finalised our logo, which used elements from the flint wheel of the lighter, as well some from the wick itself.
We developed a brand behind it, with packaging, a namecard, online store as well as ads.
Part 2 of the project was to take our previous branding and turn it into a chanel branding, where we did the programme opener, bumpers, and billboards.